Marketing Demand

Description

This report shows the overall demand to book a property on the given night selected based upon the Stay Date.  The Stay Date refers to leads that have arrived or are arriving on that particular night but have yet to depart.  This report shows the overall # of leads that requested to stay on each particular stay date and whether or not it ended up converting into a booking or ended up not being booked.  Included in this report is the full breakdown of reasons the sale was lost.  Optionally the user can view lost reasons as the Total (by default) or by Percentage based upon the Report View filter.   

Preview

Marketing_Demand.png

 

Filters

Name

Type

Required

Description

Stay Start Date Date Yes The start date range of when the lead is staying on the property.  The leads arrival date is prior to or on the start date and the leads departure date is after this date.
Stay End Date Date Yes The end date range of when the lead is staying on the property.  
Contact Start Date Date No The start date range of when the lead or sale was first created.
Contact End Date Date No The end date range of when the lead or sale was first created.
Report View Single Select No Allows the user to view the Lost Reasons by Totals (default) or by Percentage.
Agents Multi Select No The name of the agent that the lead or sale was associated with.
Teams Multi Select No The name of the team that the lead or sale was associated with.
Campaigns Multi Select No The name of the campaign that the lead or sale was associated with.
Brand Multi Select No The name of the brand that the lead or sale was associated with.


Data Dictionary
 

Column Name Data Type Description Example
Night Date The Stay Date for all leads/sales that are between their arrival date and departure date. Mar 1, 2018
Day of Week String The day of the week that the Stay Date occurred on. Thursday
# of Nights Number The total number of unique leads that were inquiring on a stay date of this night. 424
Leads Booked Total Number The total number of leads that are booked to stay on this particular night. 134
Conversion Rate Percent The percent of leads that ended up booking of those that inquired. 31.60%
Leads Not Booked Total Number The total number of leads that did not end up booking this particular night. 290
Lost Rate Percent The percent of leads that ended up not booking of those that inquired. 68.40%
Lost Reasons Number/Percent If a lead was lost on this stay date, view all of the lost reasons and the total number or percent. Multiple Values

 

Frequently Asked Questions

This is a live document and will be populated once we receive questions pertaining to this report.

Related Links

Bug tickets, updates, and other related articles will be posted here.

 

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