Campaign Revenue

Description

This report shows a summary of the revenue generated by a campaign based upon the booking date or upon the arrival date of the sale.

Preview

Visualization

Campaign_Revenue.png

Data

Campaign_Revenue_Data.png

 

Filters

Name

Type

Required

Description

Start Date Date Yes The start date range of the sale.
End Date Date Yes The end date range of the sale.
View By Single Select No Gives the user the ability to change the start and end date range to the Booking Date or the Arrival Date.
Tags Multi Select No The name of the tag associated to a campaign.
Brand Multi Select No The name of the brand that the sale was associated with.


Data Dictionary
 

 

Campaign Revenue - Pie Chart

Color: The campaign that was associated with the sale.

Angle: The Total Revenue associated with each campaign.

Tooltip: Highlighting an area on the chart will show the Total Revenue for the campaign.

Data

Column Name Data Type Description Example
Campaign String The name of the campaign associated with the sale. Google - PPC - Branded
Total Calls Number The total number of calls that were associated to sales on this campaign. 100
Total Bookings Number The total number of sales that occurred on this campaign over the given time period. 50
Avg Booking Window Number The average amount of days between when the sale was finalized and when the guest will arrive. 27.00
Avg Sales Cycle Number The average amount of days between when the sale was started and when the sale was finalized. 4.00
Total Revenue Currency The total value of sales that occurred on this campaign over the given time period. $50,000.00
Avg Booking Currency The average value of each sale that occurred on this campaign over the given time period. $1000.00
Total Nights Number The total number of nights booked via this campaign over the given time period. 150
Avg Nightly Rate Currency The average nightly amount for each sale on this campaign over the given time period. $333.33
Avg Length of Stay Number The average amount of days booked for each booking on this campaign over the given time period. 3.00

 

Frequently Asked Questions

This is a live document and will be populated once we receive questions pertaining to this report.

Related Links

Bug tickets, updates, and other related articles will be posted here.

 

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