This report shows a summary of the revenue generated by a campaign based upon the booking date or upon the arrival date of the sale.
|Start Date||Date||Yes||The start date range of the sale.|
|End Date||Date||Yes||The end date range of the sale.|
|View By||Single Select||No||Gives the user the ability to change the start and end date range to the Booking Date or the Arrival Date.|
|Tags||Multi-Select||No||The name of the tag associated to a campaign.|
|Brand||Multi-Select||No||The name of the brand that the sale was associated with.|
Campaign Revenue - Pie Chart
Color: The campaign that was associated with the sale.
Angle: The Total Revenue associated with each campaign.
Tooltip: Highlighting an area on the chart will show the Total Revenue for the campaign.
|Column Name||Data Type||Description||Example|
|Campaign||String||The name of the campaign associated with the sale.||Google - PPC - Branded|
|Total Calls||Number||The total number of calls that were associated to sales on this campaign.||100|
|Total Bookings||Number||The total number of sales that occurred on this campaign over the given time period.||50|
|Avg Booking Window||Number||The average amount of days between when the sale was finalized and when the guest will arrive.||27.00|
|Avg Sales Cycle||Number||The average amount of days between when the sale was started and when the sale was finalized.||4.00|
|Total Revenue||Currency||The total value of sales that occurred on this campaign over the given time period.||$50,000.00|
|Avg Booking||Currency||The average value of each sale that occurred on this campaign over the given time period.||$1000.00|
|Total Nights||Number||The total number of nights booked via this campaign over the given time period.||150|
|Avg Nightly Rate||Currency||The average nightly amount for each sale on this campaign over the given time period.||$333.33|
|Avg Length of Stay||Number||The average amount of days booked for each booking on this campaign over the given time period.||3.00|
Frequently Asked Questions
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